LEGO has unveiled its first half product line-up for next year, lead by new line Power Miners.
Launching in January, Power Miners will have year-round marketing support including a full PR campaign focused on the childrens’ press, online marketing, LEGO Club campaign, in-store promotions including Toys R Us end-caps from February and FSDUs and window displays for independent stores.
Power Miners features a team of miners that dig into the Earth’s crust and encounter half-rock/half-crystal monsters. The range features collectible vehicles and mini-figures and monsters.
Elsewhere, the new Bionicle theme is Glatorian, with six ‘tribes’ based on different elements (fire, water, ice, rock, jungle and earth). The new line features a shootout action game to encourages social play. The range launches in January. Also added to the line-up are six smaller Bionicle figures, designed as an impulse purchase.
The Indiana Jones range continues with two new sets based on classic film sequences – Fight on the Flying Wing and Shanghai Chase.
LEGO Star Wars additions include the Republic Attack Shuttle, Darth Vader’s TIE Fighter and Clone Walker Battle Pack.
A new feature for the Racers line-up are unfolding racetracks which are built into the packaging. There are four major themes in the Tiny Turbos line – Formula 1, Stock Car, Rally and Desert racing. New pull-back Power Racers include Ferrari Victory, Monster Jumper, Extreme Wheelie, Blue Sprinter and Race Rig.
LEGO City Power items feature a bulldozer, Construction Site set, Front-End Loader and Dump Truck while LEGO City Farm includes a Tractor, 4WD with Horse Trailer, Combine Harvester and top of the range Farm set.
This is official, so it's allowed.
Power Miners = Rock Raiders?
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